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Branding & Design Studio

Fat Frog Branding & Design Studio, We specialize in crafting unique, high-quality packaging solutions that not only Safeguard your products but also enhance your brand’s identity.

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Common Time

Brand Identity Design, Brand Guidelines, Brand Strategy, Communication Creative Design, Brand Naming, Packaging Design.

Common Time – Make space for time.

Common Time is built around the forgotten act of pausing, bringing attention to the moments we often overlook. It reminds us to check in with ourselves, step away from the world, and acknowledge the quiet value of our time. The brand reinforces that time is precious, not to be rushed or ignored. Through calm design and intro spective messaging, it creates a reflective space for personal reconnection

Brand Identity Design

Direction

The Common Time identity is built on the idea of intentional pauses and the value of time. The visual system reflects this through calm typography, warm grounding colors, and a mark that symbolizes balance and stillness. Every element is designed to feel quiet, spacious, and emotionally centering the brand’s core pur
pose of slowing down and reconnecting with oneself.

CONCEPT

At its core, the concept is built around time—how we treat it, how we overlook it, and how rarely we pause to feel it. Common Time uses reflective questions like “When was the last time…?” to gently pull people back into the present moment, encouraging them to notice themselves again.

MISSION

To help people slow down and reconnect with themselves by creating experiences that make them pause, reflect, and appreciate the quiet value of their own time.

VISION

To build a world where mindful breaks become a natural part of everyday life. A world where individuals routinely check in with themselves, step away from noise, and experience life with more clarity and emotional presence.

Main Identity

Common Time is defined by the intentional act of slowing down. Its identity is rooted in presence, stillness, and awareness inviting individuals to step away from urgency and reconnect with the quiet value of time. The brand expresses itself through minimal, calm design and thoughtful language that leaves space to breathe. Nothing is rushed, nothing is excessive. Every element is purposeful, reinforcing the idea that time should be noticed, respected, and experienced rather than consumed. Common Time is not about escaping the world, but about meeting it with clarity and intention. It exists as a reflective companion grounded, human, and timeless encouraging moments of pause that feel natural, personal, and deeply meaningful.

Strategy Statement

Common Time exists to reintroduce the value of pause in a culture defined by speed and constant stimulation. The brand is built around the belief that time is not something to be optimized or rushed, but something to be experienced with presence and intention.

Our strategy is to create moments of stillness through thoughtful design, restrained aesthetics, and introspective messaging that gently encourage self-reflection. By stripping away noise and urgency, Common Time offers a quiet space where individuals can reconnect with themselves and recognize the often-overlooked significance of everyday moments.

Key Challenge

In a fast-paced, always-on world, people are conditioned to value productivity over presence and speed over meaning. Moments of pause are often perceived as unproductive or indulgent, leaving little space for reflection or self-connection. The key challenge for Common Time is to stand apart in a culture driven by urgency capturing attention without contributing to noise, and communicating value without relying on pressure or immediacy. The brand must redefine stillness as essential, meaningful, and deeply relevant in modern life.

Brand Naming

The name Common Time reflects a shared human experience the universal rhythm that connects us all, regardless of pace, place, or purpose. It speaks to the moments we collectively live but often overlook: the pauses between actions, the quiet seconds that hold meaning without demand.

“Common” suggests accessibility, familiarity, and belonging. It implies time that is not owned, measured, or rushed, but shared and felt. “Time” anchors the brand in presence and awareness, shifting the focus from productivity to experience.

POSITIONING

Common Time positions itself as a premium slow-living and introspective lifestyle brand—one that resists the pressure to perform, persuade, or overwhelm. It does not seek attention through volume or urgency, nor does it prescribe how one should live. Instead, Common Time creates gentle invitations to pause, allowing individuals to arrive at stillness in their own way and on their own time.

Rooted in intentional restraint, the brand chooses silence over noise, depth over distraction, and reflection over urgency. Its presence feels warm, human, and unforced, offering a quiet emotional space that exists between self-care and mindfulness never clinical, never preachy, but deeply personal. Common Time acknowledges that rest, awareness, and presence are not luxuries, but essential elements of a meaningful life.

Through calm language, spacious layouts, and thoughtful pacing, Common Time becomes a sanctuary within everyday life. Every interaction visual, tactile, or emotional is designed to slow the moment, encouraging awareness without demand. The brand does not promise transformation; it offers permission. Permission to step back, to breathe, and to reconnect with the overlooked richness of the present.

Packaging Design

The packaging for Common Time is designed as an extension of the pause itself. Quiet, restrained, and thoughtful, it avoids excess and visual noise allowing space for reflection before the product is even opened. Materials are chosen for their tactile honesty and longevity, encouraging a slower, more deliberate interaction. Subtle textures, muted tones, and soft finishes create a sense of calm, while minimal typography and generous white space reinforce clarity and ease.

Color Palette

The signature brand colour. Strong,bold, and energetic, used to create instant recognition and impact.

Provides balance and space. Keeps layouts clean and ensures text remains highly legible.

A supporting colour. Adds structure,sophistication, and is mainly used fordescriptors and secondary text.

Typography Usage

The identity uses a dual-type approach to express the blend of clarity and warmth
at the heart of the brand. “Common” Typeface — Bai Jamjuree. clean, human-friendly geometric sans that brings openness, simplicity, and calm readability. “Time” Typeface — Garet A modern, structured sans serif that adds refinement and precision, reinforcing the idea of time as something valuable and measured.

FONT 1

BAI JAMJUREE MEDIUM

ABCDEFGHIJKLM
NOPQRSTUVWXYZ 1234567890!@
#�%^&*()

FONT 2

GARET BOOK

ABCDEFGHIJKLM
NOPQRSTUVWXYZ 1234567890!@
#�%^&*()

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Common Time

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Welcome to Fat Frog Branding & Desgin Studio, where creativity meets functionality. We specialize in crafting unique, high-quality packaging solutions that not only protect your products but also enhance your brand’s identity.